Our Core Values
This means that we are up-front and honest about our research process – if we make any assumptions when developing market forecasts, we are not afraid to share them! Our research methodology is always clearly explained and relies upon a variety of sources. A cornerstone of Valour’s analysis is primary research obtained from telephone and face-to-face interviews with marketing professionals, product managers, engineers, and various other staff members at other relevant parts of the value chain.
We also like to give clients the opportunity to assist with the report scoping process. By actively encouraging feedback on every stage of a project – from inception right through to delivery of preliminary data and beyond – we are able to provide intelligence that is unrivalled in its accuracy and importantly, information that people can trust. Unless we have the express permission to do so, we do not quote interviewees in any of our reports. All information obtained is used on an aggregated basis to establish market trends, sizes and likely future directions.
We recognise that there is no “one size fits all” approach when it comes to conducting research and always devote the requisite amount of time to getting a job done properly. It is often the case that more dynamic and nascent markets require a quick turnaround to ensure information is not already out of date before it is published. That said, there are many other markets were nothing but a thorough overview will do and we’ll happily spend 6 months or more on a project if necessary.
Why Choose Valour Consultancy?
40 years combined experience.
- Clearly explained methodology.
- Encouraged client involvement.
- Unrivalled, accurate reports.
- Constant access to our consultants.